Sunday, October 23, 2022

Reviewing Nuclear Commercials:

 In this relatively short commercial from NYC Emergency Management called "Nuclear Preparedness PSA" we are told the three simple steps you need to survive a nuclear attack: 1) Get Inside 2) Stay Inside 3) Stay Tuned. In the commercial we here light, semi-serious music while a seemingly bi-racial woman in a black turtle-neck and pants elaborate on these three steps in detail. This all takes place before the backdrop of a digitally animated city landscape and inside of an upper-class apartment living room. The video, I think, is pretty informative for it's length (one minute and thirty seconds). 

https://www.youtube.com/watch?v=N-5d7V4Sbqk

The second commercial (or more like an instructional video) is from 1959. It starts off with a sort of Twilight Zone intro and then gets into a cartoon where a man and his family survive a nuclear apocalypse. It takes place in various bomb shelters and tells you how to stock up to survive. This commercial is very much like the first commercial, except much more detailed, but this is very much due to it's longer running time. 

https://www.youtube.com/watch?v=y_gTGB6-9BQ

Either way, commercials like this carry immense weight in helping people adjust to what may soon come.

- Stay Tuned

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